Case Study: Puidubutiik.ee - Designing a Clean E-Commerce Experience for Wooden Furniture
Craftsmanship Meets Modern E-Commerce
Puidubutiik.ee is an Estonian online store specializing in beautifully crafted wooden furniture and home accessories.
Their goal was to create a calm, trustworthy, and natural online shopping experience that reflects the authenticity of their products.
DuoCom designed and developed a website that balances traditional craftsmanship with a clean, modern e-commerce layout.
Design Concept
The main focus of the new design was clarity and simplicity.
Wooden textures and neutral tones create a natural aesthetic that complements the brand’s product range.
Each product is presented with large, detailed photos and straightforward information, allowing the materials and craftsmanship to take the spotlight.
The homepage introduces the store’s main categories - furniture, home decor, and custom wooden items - while maintaining a light visual flow that encourages exploration without distractions.
User Experience & Navigation
A key part of the project was making the website easy to navigate and pleasant to browse.
Products are organized into intuitive categories with clear filters, making it simple for users to find what they’re looking for.
The minimal layout and ample white space ensure the visuals stand out, while typography and spacing make content easy to read on all devices.
Technology & Performance
Puidubutiik.ee is built on a lightweight e-commerce platform, integrated with responsive layouts and optimized for speed.
The codebase follows WCAG accessibility standards, ensuring the site is inclusive for all visitors.
Search engines can easily index products thanks to semantic HTML, optimized metadata, and image alt tags - giving the store a solid foundation for SEO growth.
Results
The new design successfully combines authentic materials with digital precision:
- Fast and reliable performance
- Clean, natural visual identity
- Simplified shopping process
- Improved SEO and accessibility
- Stronger overall brand trust
A Modern Store for Timeless Craft
Puidubutiik.ee now serves as a strong representation of Estonian craftsmanship - both functional and beautiful.
By combining minimal design with modern technology, DuoCom helped transform a small woodworking brand into a professional, easy-to-use online store that’s ready to grow.
👉 Visit Puidubutiik.ee to explore the website.